Allison O'Brien
Marketing Strategy and Campaigns
For 25 years I have been helping organizations translate business strategy to marketing strategy and align outcomes to support business priorities. I specialize in creating and implementing multichannel global strategic marketing campaigns that promote products, increase brand awareness, and drive sales. Key attributes include: • Work cross-functionally and help people identify and understand how to achieve their outcomes through marketing strategy. • Communicate and represent plans and approaches in simple yet compelling ways to gain buy-in from disparate groups.•Move projects and plans forward with creative ways to circumvent roadblocks (lack of time, budget, change of priorities) to get back to the business at hand and bring in most, if not all, of what is needed.• Help groups understand the impacts of tradeoffs and work through situations to come to commonly held goals.
• Author content such as eBooks, promotional, web, blogs, and email nurtures, providing continuity and con