Brand Identity

Over the course of 3-4 meetings, I will lead you and your team in a series of fun but purposeful exercises in order to distill the components of your brand identity in the areas of: purpose, vision, values, audience, marketplace, goals, personality, voice, and tagline. At the end of our time together, I will produce for your company a summary guide sheet which will help you make future decisions about your company that are in line with your brand identity.

Logo Design or Logo Refresh

Your company's logo is its calling card, a fresh face in a brave new world. It should reflect your values and personality but also be legible at many sizes and immediately recognizable. Together, we will create a unique logo allowing your company to greet the world with its best face forward!

Brand Identity + Visual Elements Package

This is a great option if you need guidance on spelling out who you are as a brand in addition to specifying the visual components that will define your brand. We will spend 3 sessions identifying your brand by considering your purpose, audience, marketplace, values, competition, personality and voice. I will summarize our findings in a reference document which will serve as a roadmap for the second part of this package: identifying the visual elements that represent your brand in the form of logo, color palette, typography and iconography and then creating up to 3 additional assets of your choice using your established visual brand such as business stationary, product packaging, posters, webpage, social media post or other. A brand style guide will be included to guide future marketing and asset development.

Print or Digital Asset Development

Any asset of your choosing designed to fit your existing brand identity including but not limited to: icons, business cards, digital advertising, app or webpage layout, posters, flyers, banners, t-shirts, social media posts, brochures, menus, trading cards, swag, packaging, and more.

Design Call

Sometimes you just need someone who can carefully listen and be a sounding board for any visual design questions you may have. What font size should this headline be in? Is this the right image for my document? How can I add more color?This service is a video call where you tell me where you are stuck and I offer ideas in real time to get you unstuck on making your flyers, social media ads, posters, webpages or any other designs of your choosing. Marketing strategies will also be discussed for each asset to best address audience, focus, and content.